Trends in Healthcare Marketing

It’s well documented that there has been a shift in the healthcare sector, a sector which is current ‘in transition.’  There has been a series of development is recent years such as regulatory scrutiny, pipeline issues, healthcare reform and so on. All these factors have combined and have affected those who marketing their products to doctors or other healthcare professionals.

The general trend amongst consumers today is that they have access to a lot more information and are much more savvy when it comes making a purchase. This is supported in healthcare industry with global managing director at Ogilvy CommonHealth PR stating that “Now it's about everything that surrounds a pill, including services, disease awareness, education and prevention.”

healthcare marketing

As a result of this changing consumer behaviour, businesses need to readdress their pharma marketing activities and change the way they develop products, do business and interact with clients. This has already taken shape as companies look to shift priorities and reallocate investment between brands and target consumers.

A recent report from MM&M in collaboration with Ogilvy measures the changes and provides insight into what healthcare marketing practices should be adopted. The report looks at marketing budgets, the effect of branded and unbranded products and advertising spend.

PMD HealthcareThe best way to stay ahead of the changes in the healthcare marketing industry is to invest the services of an experienced a healthcare marketing agency such as PMD healthcare who understands the pharma industry. PMD healthcare posess the industry contacts and extensive resources to market your products to healthcare institutions. 

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